More Young Women Than Young Men Have Bachelor’s Degrees
About 33% of young women age 25-29 had a bachelor’s degree or higher level of education in 2007, compared with 26% of their male counterparts, according to tabulations released earlier this month by...
View ArticleMost Received High Volumes of ‘Junk’ and ‘Spam’ Email during Holidays
More than half (56.4%) of consumers say they received high volumes of “junk” from marketers (“email from companies I know but that is just not interesting to me”) – second only to “spam” (“email I...
View ArticleMobile Search Used by 46MM Mobile Data Users in 3Q07
Some 46.1 million mobile data users in the US used mobile search functions in the third quarter of 2007 according to a Nielsen Company report examining the mobile search behavior of wireless...
View ArticleUser-Generated Video Views Up 70% in ’07, Semi-Pro and Pro Content Helped
User-generated video (UGV) scored 22.4 billion views in 2007, up 70% over 2006’s 13.2 billion views, thanks in part to the growing presence of semi-professional and professional content within UGV...
View ArticleShare of Online Searches by Engine, December 2007
Also see related story from Hitwise: “Google Sets New High with 66% of US Searches in December” Nielsen Note: Effective with October 2007 reporting, Nielsen Online has made several enhancements to its...
View ArticleTop 10 Financial Services Online Ad Spenders – December 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOver-the-Air Households Prefer Free Broadcast TV after Digital Transition
Almost half of over-the-air households reject post-digital-transition pay TV, instead preferring to receive free, over-the-air digital television by purchasing a converter box or digital TV set,...
View ArticleSurvey Profiles Typical Online Options Investor
Some 60% of online options investors say they are trading more than they were 12 months ago, according to an OptionsHouse study of the characteristics and trading habits of investors and their and...
View ArticleRomney, Edwards Lead in South Carolina TV Advertising
Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, together accounting for 9,345 TV spots (nearly half of the total),...
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